HSA108: Social Media Content Creation

$ 275.00

How do you capture a 19-year olds’ interest on Snapchat? How do you use Instagram Stories for your brand? Should I even be using these channels for my business? It’s a crazy world out there in Social Media, but it’s also a crazy beautiful time to be a content creator. Content is the meat of a campaign and what the audience craves. But it’s gotta be good—and good means different things to different audiences.

With platforms like Facebook, Twitter, YouTube, Vine, Pinterest, Anchor, and of course the powerhouses of content, Snapchat and Instagram, it’s simple to get content out. In our Social Media Content Creation course, we’ll take a deep dive into how to best develop content for the platforms in your social media arsenal and how to create a solid strategy for your business, yourself, or your clients. While we’ll touch on many social platforms, we will be focusing primarily on Snapchat, Instagram, and live video.

What you'll learn:

  • Fundamentals of content marketing
  • How to build “always on” content strategies
  • Why content is king but distribution is queen
  • How to vet and fully utilize social influencers
  • How to build a solid social media strategy
  • Understand the risks/rewards of social media
  • How to connect and build trust amongst potential customers via content
  • Best practices for creating great stories on Snapchat and Instagram

Who’s this for?

This is a beginner to intermediate level class. If you use Social Media at any point in your day, you’re a good fit for what we’re planning on covering. We’ll go over some basics of each platform, but we assume you know a little about each one. This class is perfect for someone that wants to refine their skills as a social marketer, and learn more about up-and-coming platforms that are already transforming the social landscape.

Fall class schedule

Wednesdays, 7:00 PM
@ Softway, 7324 Southwest Freeway, Suite 1600, Houston, TX 77074

Week 1: October 19
Week 2: October 26
Week 3: November 2
Week 4: November 9


Frank Danna - Houston School of Advertising
Frank Danna
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*Minimum of 3 registered students for the class to make.