HSA104: Digital Strategy & Sales

$ 275.00

Long before the writers write and the designers design, Digital Strategists work closely with clients to shape their digital marketing plan, devising the right mix of tactics and channels to reach their customers where and when it matters most. And long before the Strategists strategize, the Business Development folks make the sale. In this class, we’ll all become strategists and new business experts for a few weeks and learn what it takes to create sound strategies for account growth and how to be a true client whisperer.

We’ll cover:

  • Client relationship building & nurturing
  • Digital sales methodology
  • Role of a Strategist/Planner
  • Customer experience mapping
  • Marketing automation
  • Demand generation
  • Selling your strategy
  • Marketing yourself

Who’s this for?

This course is ideal for professionals working on the account side of the business who want to move into a higher-level role or a business development position. It is also perfect for those creatives out there who someday dream of running the show—you have to understand your clients and know how to find them.


Fall class schedule

Wednesdays, 7:00 PM
@ Softway, 7324 Southwest Freeway, Suite 1600, Houston, TX 77074

Week 1: October 19
Week 2: October 26
Week 3: November 2
Week 4: November 9


Instructor

Chris Pitre
View bio


*Minimum of 3 registered students for the class to make.