HSA101: Concepting & Creativity

$ 425.00

It’s all about the concept—the idea that drives everything. We’ll dive right into the creative process of making a campaign, from concept to execution, to see just what it takes to make a book-worthy campaign. Then we make ads. Lots of them. We'll do pure creative exercises to get the juices flowing and we’ll look at great ad campaigns and terrible ones. It doesn’t matter if you can’t draw and we won’t touch a computer. You just need to be ready to think. And think some more.

We’ll cover:

  • Ideas & Insight
  • Agency Structure & Roles
  • Layout & Design
  • Typography
  • Copywriting
  • Portfolio Ideas
  • The Job Hunt

Who’s this for?

This course is perfect for aspiring writers and designers, working professionals who want a jolt of creativity, account and media folks who want to walk in the creatives’ shoes, or anyone who's curious about what the advertising and design world is all about.

Fall class schedule

Tuesdays, 7:00 PM
Softway, 7324 Southwest Freeway, Suite 1600, Houston, TX 77074

Week 1: October 18
Week 2: October 25
Week 3: November 1
Week 4: November 8
Week 5: November 15
Week 6: November 22


Matt Walsh
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*Minimum of 3 registered students for the class to make.