Matt Walsh

Matt Walsh

Director, Houston School of Advertising
Creative Director, Softway

Matt teaches Concepting, runs Workshops, and provides Corporate Training and Private Instruction

Before becoming Director of the Houston School of Advertising, Matt Walsh taught History and Geography, first at an American school in Italy and then in the public schools of Houston. To begin the career switch into advertising, he headed to the Chicago Portfolio School, where he finished his Copywriting portfolio and landed his first writing gig at Havas Worldwide Chicago.

He then returned home to Houston to work at STANANDLOU, followed by a long stint as Senior Copywriter at Idea. Later, as Associate Creative Director for Six Foot, Matt handled all the writing for the agency’s accounts and gaming division. Before Matt made the jump to full-time freelance, he was Director of Content for Vidanta, where he helped create and grow the in-house creative team for the Mexican resort company. Throughout his prolific career, Matt has written for brands large and small, in almost every industry, and through every imaginable channel and medium. From the wackiest script to the most advanced technical manual (and everything in between), Matt can tap deeply into any brand’s voice.

While Matt enjoys the madness of the ad world, his true passion lies within the walls of The Houston School of Advertising, where he combines his love of teaching with his love/hate of advertising. Since he founded the School in 2008, Matt’s had the privilege to work with Houston’s most talented instructors to help students find their place, move up the ladder, and keep their skills super sharp. Matt takes a no bullshit approach to teaching—no candy coating here—giving students truly honest feedback about their work, insights about the crazy marketing and advertising industry, and how to be an all around better human.

When he’s not creative directing, writing, or trying to talk his students out of going into advertising, you’ll find Matt working in his garden, building things out of wood, bothering his wife, and taking naps with his animals. Matt earned his BA in Latin American Studies from Columbia University in New York City. You can see some of his work at, which he should probably update more regularly—just like he tells his students.